The Friendly Year
Our Charity Work
Maria Nila does not believe animals should be part of human vanity, which is why all our products are 100% vegan, animal friendly and come in CO₂ compensated packaging. Beyond this, we also work with Plan Vivo to climate compensate for the total emissions of CO₂ from our entire operation. This initiative has since 2016 contributed to the planting of 240 000 m² of forest in Nicaragua.
The philosophy of choosing friendly does not stop at our products, we also care for the world around us. Every year on World Vegan Day on November 1st, we start our Friendly Year – a year of campaigns and activities to raise donations to a specific wildlife cause. The project is run together with our partner and trusted wildlife charity organization The Perfect World Foundation, that supports and works to save animals and nature. Together with our community of customers and salons, The Friendly Year initiative has supported several charities and causes across the world.
The friendly year 2023
Supporting the Sea Turtles
For 2023 we are working with our long-term partner, the trusted wildlife organization The Perfect World Foundation, to support an ancient species who have been roaming the oceans for 150 million years, but whose population is vastly decreasing.
Together, we are gathering support for Cairns Turtle Rehabilitation Centre. You can read more about the project here.
Support the Sea Turtles
The Friendly Reader
through the years
2022 | Sloths
In 2022 we've gathered $100 000 to support The Sloth Institute of Costa Rica, and their work to help sloths who are losing their homes and food to deforestation.
2021 | Beluga whales
The Beluga Whale Sanctuary is the world's first open water sanctuary for the species. Together with our community, we raised €100 000 to support their work.
2020 | Rhinos
Care for Wild Sanctury rehabilitates and cares for orphaned rhinos. Together with our community, we raised €50 000 to support their work.
2019 | Anti-poaching
The Black Mambas and The Bush Babies are female driven organizations protecting endangered species in South Africa. We raised over €20 000 to support their work.
2018 | Manta rays
During the year we supported the Manta Trust and their work with manta rays and marine life in Indonesia with €10 000.