We have a new version of our Privacy Policy! Please ensure that you’re always up to date on our Privacy Policy. We kindly ask you to read through the latest version posted below here.

Last update:  March 8, 2024


Maria Nila Inc. (collectively, “Maria Nila”, “we”, “us,” “our”) is committed to protecting individual privacy and maintaining the trust of our customers and employees. (collectively, “Consumers”). It is important to us that we provide transparency regarding our collection, use, and disclosure of the personal information of Consumers. In this Privacy Policy, “personal information” means any information that identifies, relates to, or could be reasonably linked with you or your household. This information may include your name, address, phone number, email, personal identification details, device information, IP address, location data, photographs, video, payment information, your responses to offers, surveys, sweepstakes, contests or promotions and any other type of information that you choose to provide to us, or that we may collect through other public sources, such as social media. 

To help us meet our commitment to protecting your personal information, we have created this Privacy Policy (“Policy”). This Policy governs data protection matters across the Maria Nila website marianila.com (“Website”). This Privacy Policy, along with our Terms of Use, form an integral and binding part of our relationship with you.

By providing personal information to us or by using our Website, you agree to our collection, use, disclosure, and storage of personal information as described in this Privacy Policy. By providing us with any information relating to a third party (e.g., information of your spouse, children, parents, friends), you represent to us that you have validly obtained the consent of the third party to provide us with their information for the respective purposes. This Policy describes how we use, share, and protect the personal information of individuals who use our Website. It also describes your rights and choices regarding the use, access to, and correction of personal information. 

1. What Our Privacy Policy Covers

This Policy describes how we use, share, and protect the personal information of our Consumers. It also describes the rights and choices regarding use, access to, and correction of personal information available.

Our websites may include links to websites and/or applications operated and maintained by third-parties. Please note that we have no control over the privacy practices of websites or applications that we do not own. We encourage you to review the privacy practices of those third-parties.

2. What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with us and the products you purchase from us. The following are the categories and specific types of personal information that we collect:

Personal Identifiers

Including your full name, address, email, phone number, social media handles, or other similar identifiers.

Government-Issued Identifiers

Including your driver’s license number, or other similar government identifier.

Device Information and Other Unique Identifiers

Including device identifier, internet protocol (IP) address, cookies, pixel tags, mobile ad identifier, or similar unique identifiers.

Internet and Other Network Activity

Including browsing or search history, and information regarding your interactions with our Website, emails, or advertisements. 

Payment Information

Including credit or debit card numbers.

Commercial Information

Including apparel and/or footwear size, your apparel and footwear preferences, and products you have purchased, returned, exchanged, or considered, preferences.

User Content

Including your communications with us and any other content you provide (such as social media profiles, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content).

Audio and Visual Information

Including photographs, images, and videos 


Inferences drawn from or created based on any of the information identified above.

Job Applicant Information

Including professional or employment-related information (such as education and employment history) and any other information you provide in connection with applying and interviewing for employment at Maria Nila. If we retain you as an employee, this may include, among other things, your Social Security number or taxpayer ID. 

  1. How We Collect Personal Information

We collect personal information about you from various sources. For example, we collect and obtain information:

Directly from you

We collect personal information you provide, such as when you make a purchase, register for an account or create a profile, contact us, respond to a survey, participate in a sweepstakes, contest, or other similar campaign or promotion, apply for a job, or sign up to receive emails.

Using cookies and other automatic data collection technologies

When you visit and/or browse our Website, view or purchase products, open or click on emails we send you, or interact with our advertisements, we or third-parties we work with automatically collect certain information using technologies such as cookies, web beacons, clear GIF, pixels, internet tags, web server logs, and other data collection tools. For more information, please see “Cookies and Tracking Technologies” section below.

From our Third-Party Partners

We obtain information from third-parties that we have partnered with. If you have given Maria Nila permission to store your Payment Information, your credit card issuer may provide us with updated Payment Information (including credit card number and expiration date) in connection with the credit card issuer’s account updater service.

From Social Media

We may now, or in the future, include interact with you through social media. Any information you disclose to us through social media platforms becomes public information. You should exercise caution before disclosing your personal information via these public venues, which you do at your own risk. If you do so, you may receive unsolicited emails or "spam" from third parties. We cannot safeguard the privacy of personal information you choose to disclose online in this manner. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.

From Other Sources

For example, we may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.

  1. Cookies and Tracking Technologies 

We and our third-party service providers (such as advertising and analytics providers) use cookies, web beacons, pixels, internet tags, and other similar tracking technologies (collectively, “tracking technologies”) to gather information when you interact with our Website and emails. Some tracking technologies help us maintain the security of our Website and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions. These tracking technologies are “required” because we need them for the Website to work properly. We do not provide the option to opt-out of these tracking technologies, but you can remove these “required” tracking technologies by modifying your browser settings. Please note, some features of our Website may not be available to you as a result.

We permit third-parties to use tracking technologies on our Website for analytics to understand how visitors interact with our Website. For example, we use Google Analytics to evaluate Website traffic and usage data to help us improve our products and services. We also permit third-parties to use tracking technologies on our Website for advertising, including to help manage and display advertisements.

We also permit third-parties to use tracking technologies on our Website and mobile app for advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third-parties use their technology to provide advertising about products and services tailored to your interests which may appear either on our websites or on other websites. This is sometimes referred to as third-party behavioral advertising. 

  1. How We Use Personal Information

In general, personal information you submit to us is used either to respond to requests that you make, or to aid us in serving you better. We use your personal information in the following ways:

Providing Products

We use your personal information to provide the Website, such as allowing you to create, maintain, and otherwise manage your account or profile and offering functionalities including easy checkout and the ability to save user preferences and transaction history.

We use your personal information to provide products and services, such as to fulfill your orders and/or complete the transactions you request; process your payments; provide you receipts and order updates; send notifications to you related to your account, purchases, returns, and exchanges.

Depending on the products and/or services you request, the categories of information used for these purposes may include Personal Identifiers, Commercial Information, Payment Information, Device Information and Other Unique Identifiers, and Internet and Other Network Activity. If you attempt a return, you may be asked to provide a Government Identifier.

We will use your personal information to send you service-related messages including, without limitation, a welcome/confirmation email when you register your account. These messages are not promotional in nature. These messages will be sent by email and you may not opt-out of receiving service-related messages from Maria Nila, unless you deactivate your account. We also use your personal information to facilitate, confirm and/or provide updates or notifications in relation to any transactions.

Maintaining and Operating the Website

We use your personal information to operate, improve, and maintain our Website. We also use your personal information to carry out polls, surveys and research on how our Website is being used and how we can improve it.

Communicating With You

We use your personal information to communicate with you, such as to send security or maintenance advisories, respond to and/or follow-up on your requests, inquiries, issues or feedback, and to provide customer service.

Marketing and Promotional Purposes

We use personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email and text message; to show you advertisements for products tailored to your interests on social media and other websites; and to administer our sweepstakes, contests, and other similar promotions.

Mobile message service
The Maria Nila mobile message service (the "Service") is operated by Maria Nila (“Maria Nila”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By sharing your phone number you consent to Maria Nila’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Maria Nila INC through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, recommendations, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Maria Nila INC. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18449613757 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Maria Nila INC mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18449613757 or email ecom@marianila.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number. 

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

Analytics and Personalization

We use personal information to conduct research and analytics, including to better understand Consumers’ needs, and to provide personalized recommendations about our products; to understand how you interact with our Website, advertisements, and communications with you to determine which of our products are the most popular, and to improve our Website, and marketing campaigns; and to personalize your experience, to save you time when you visit our Website.

Security and Fraud Prevention

We use personal information to detect, investigate, prevent, and take action against potential malicious, deceptive, fraudulent, or illegal activity, including attempts to manipulate or violate our policies, procedures, and terms and conditions, security incidents, and harm to the rights or property of Maria Nila and our users, employees, or others.

Legal Obligations

We use personal information to comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.

Core Business Functions

We use personal information to support core business functions, including to maintain records related to business process management; loss and fraud prevention, and to collect amounts owing to us; and to provide and maintain the functionality of our Website, including identifying and repairing errors or problems.

Job Applicants

We use Job Applicant Information to make decisions about recruitment and in anticipation of a contract of employment. Providing this information is required for employment. 

  1. How We Share Personal Information

We disclose personal information only to the third-parties as indicated below, in addition to any specified disclosures described elsewhere in this Policy:

Business Affiliates

We may share your personal information with our business affiliates, including any affiliated companies, subsidiaries, sister companies. Our business affiliates process personal information as our service providers, where necessary to provide the Website and services that you have requested, including to administer our Website, or in other circumstances with your consent or as permitted or required by law. We may share the information with our potential partners, investors and other parties with a view to a potential business partnership, collaboration, joint venture or otherwise in furtherance of our business.

Service Providers

We may share your personal information with third-party service providers for business or commercial purposes. Your personal information may be shared so that they can provide us with services, including payments, shipping, communications, customer support, data analytics, advertising, marketing, and data processing so that we can provide the Website to you. We share your personal information with these service providers only so that they can provide us with services, and we prohibit our service providers from using or disclosing your personal information for any other purpose. Our third-party service providers are subject to strict confidentiality obligations. 

We share certain personal information with third-parties that perform services to support our core business functions and internal operations including: fulfilling orders, delivering packages, complying with your request for the shipment of products to or the provision of services by a third-party intermediary, sending postal mail, emails and text messages, analyzing customer data, providing marketing assistance, processing credit card and debit card payments, investigating fraudulent activity, and providing customer service.

Professional Advisors

We may share your personal information with our professional advisors, including legal, accounting, or other consulting services for purposes of audits or to comply with our legal obligations.

Third-Party Partners

We may share your personal information with third-parties that we have partnered with to jointly create and offer a product, service, or joint promotion. If you decide to obtain a product or service that is offered by any of our third-party partners, the personal information that you provide will be shared with us and them. Any use of your information by our third-party partners is not governed by this Privacy Policy, but by the third-party’s own privacy policy.

Business Transfers

We may disclose personal information to a buyer or successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Maria Nila’s assets, whether as a going concern or as part of bankruptcy, liquidation, receivership, or similar proceeding in which personal information held by Maria Nila are among the assets to be transferred.

Law Enforcement and Legal Request

We may disclose personal information to comply with applicable legal and our regulatory monitoring and reporting obligations (which may include laws outside your country of residence), to respond to requests from public and government authorities (which may include authorities outside your country of residence), to cooperate with law enforcement, or for other legal reasons. 

We may share any information collected in accordance with this Privacy Policy with: (i) governmental and other regulatory authorities or the courts in any jurisdiction; (ii) any third party claimants or potential third party claimants; or (iii) your card issuing bank, financial institution and/or payment service provider, to process or resolve any chargeback, payment reversal and/or dispute arising from or in connection with a purchase.

Enforcement of Legal Rights

We may disclose personal information to the extent they are necessary to enforce or protect our rights, privacy, safety or property, and/or that of our affiliates, you or others, including enforcing our Terms & Conditions and any other agreements (such as for billing and collection purposes and fraud prevention).

  1. Personal Information of Minors

We do not knowingly collect contact or personal information from children under 13. Nor are the Website/Services intended to solicit information of any kind from children under 13. If we become aware that we have inadvertently received information from a child under 13, we will delete such information from our records. If you want to notify us of our receipt of information by children under 13, please do so by emailing us at americas@marianila.com.

California users under the age of 18 may request the removal of their content or information publicly posted on the Website by e-mailing us at americas@marianila.com. Please note that most of the user content that appears on the Website is stored and controlled by third party providers; thus, complete and comprehensive removal of the content may not be possible. To make such a request, email us at americas@marianila.com with Children’s Privacy Request (under age 18) in the subject line, and include your full name, e-mail address, and address in your message. We will respond within 30 days or as otherwise required by law.

  1. How We Protect Personal Information 

We take the protection of your personal information seriously. Maria Nila employees who have access to your personal information are made aware of the importance of keeping it confidential. We care about the security of the information and use various administrative, and technological safeguards to preserve the integrity and security of all information collected through our Website.

However, no data security measures can guarantee complete security; we also depend on you to take common sense steps to ensure your personal information remains secure. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Website.

  1. How Long We Retain Personal Information 

In general, we retain your personal information for only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. In the event that you make a verifiable request to delete your personal information and no exceptions apply, we will no longer retain your personal information. Please note that in many circumstances we are required to retain all, or a portion, of your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, to protect against fraudulent, deceptive, or illegal activity, or for another one of our business purposes.

The criteria used to determine our retention periods includes, without limitation:

  • The length of time we have an ongoing relationship with you and provide the Website to you;
  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
  1. Your Privacy Rights

Depending on where you reside or applicable law, you may exercise the rights described below. Please note that some of the rights may vary depending on your country, state, or province of residence.

Accessing, Updating, Correcting, and Deleting Personal Information

You may have the right to request (1) access to and receive details about the personal information we maintain about you and how we process it; (2) update your personal information or correct any inaccuracies; (3) receive a copy of your personal information that we have collected and processed; (4) or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. There may be limitations to these rights based on your specific circumstances and applicable law.

You can submit a privacy rights request by emailing us at americas@marianila.com.

Identity Verification

For us to process certain privacy rights requests, we will need to verify your identity to confirm that the request came from you. This is done to protect your identity and personal information. Depending on your request, we will ask for information such as your name and an email address that you have used with Maria Nila, or other personal information that you have previously provided to us. For certain requests, we may also ask you to provide other details but in no event will we ever attempt to collect any sensitive personal information such as any financial/banking information or your Driver’s License, Social Security, or Passport numbers. 

  1. California Privacy Notice

This section of our Privacy Policy is specifically for California residents and explains how we collect, use, and disclose personal information relating to California residents who are protected under the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”). The CCPA and CPRA define “personal information” as any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household.

Categories of Personal Information We Collect and Our Purposes for Collection and Use

You can find a list of the categories of personal information that we collect in Section 2 titled “What Personal Information We Collect”. For details regarding the sources form which we obtain personal information, please see Section 3 titled “How We Collect Personal Information. We collect and use personal information for the business or commercial purposes described in Section 5 titled “How We Use Personal Information”.

Categories of Personal Information Disclosed and Categories of Recipients

We disclose the following categories of personal information for business or commercial purposes to the categories of recipients listed below:

  • We share Personal Identifiers with: service providers, third-parties, advertising networks, and social media networks.
  • We share Internet or Other Network Activity with: service providers, third-parties, advertising networks, and social media networks.
  • We share Payment Information with: service providers who process payments.
  • We share Commercial Information with: service providers, third-parties, advertising networks, and social media networks.
  • We share Inferences with: service providers who help administer marketing and personalization.

For more information on how your information is shared, please see Section 3 titled “How We Share Your Personal Information". We may also need to share any of the above categories of information pursuant to reasons described in Section 5 titled “How We Share Your Personal Information”. 

Sale of Personal Information / Do Not Sell or Share

Our use of tracking technologies may be considered a “sale” under California law. You may opt out of the sale and sharing of your personal information by using global privacy control (“GPC”) settings through a compatible web browser or by clicking following link https://marianila.com/pages/contact found within the footer menu at the bottom of the Website and contact us to inform us about your preferences via the customer data removal request form or email.” If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use. We do not knowingly sell the personal information of consumers under 16 years of age. 

Categories of personal information disclosed that may be considered a “sale” under California law: Personal Identifiers, Commercial Information, Device Information and Other Unique Identifiers, and Internet or Other Network Activity. 

Categories of third parties to whom personal information was disclosed that may be considered a “sale” under California law include advertisers and marketing partners, data analytics providers, and social media networks.

Right to Limit the Use of Sensitive Personal Information

Maria Nila does not collect any sensitive personal information for any customers or minors. If Maria Nila collects your sensitive personal information in the future, we will provide disclosures in this section and a right for you to limit the use of such information.

Retention of Personal Information

For information regarding how long we retain your personal information, please see Section 9 titled “How Long We Retain Your Personal Information”.

Your California Privacy Rights

Under the CCPA and CPRA, California residents have certain rights with respect to personal data about them we have collected. California residents are entitled to contact us to request information about whether we have disclosed personal information to third parties for the third parties’ direct marketing purposes.

California consumers have the right to:

  • Request disclosure of the categories and specific pieces of personal information that Maria Nila has collected about you;
  • Request disclosure of the categories of third-party sources, if any, from which Maria Nila has collected personal information about you;
  • Disclosure of the business or commercial purpose(s) for which your personal information has been collected by Maria Nila;
  • Receive a list of the categories of third parties with whom Maria Nila has shared your personal information;
  • Request that Maria Nila delete any personal information that it has collected from you (subject to exceptions);
  • Request that Maria Nila correct inaccurate personal information that Maria Nila has about you;
  • Request that Maria Nila limit the use of sensitive personal information to only that which is necessary for providing products and services;
  • Request to opt-out of automated decision-making, including profiling and targeted advertising; and
  • Not be discriminated against by Maria Nila (e.g., charged different rates, provided different levels of service, denied goods or services, or suggested any of the preceding) for exercising any of the individual rights granted above.

To exercise any of your rights as a California consumer, you can submit a request to americas@mrianila.com.

Before complying with your request, we will need to verify that it is you that is making the request. To accomplish this, you will be requested to confirm specific personal information that we already know about you. California consumers are limited to two requests for personal information per twelve (12) month period. Only you or an authorized agent may make a verifiable data subject request related to your personal information. The verifiable data subject request must provide sufficient information and documentation to allow us to verify that you (or an authorized agent) are the person about whom we collected personal information. We will not provide you with personal information if we cannot verify your identity and/or authority to make the data subject request and confirm the personal information belongs to you or the represented individual. We use personal information provided in a verifiable data subject request solely to verify the requestor's identity or authority to make the request.

We will respond to a verifiable data subject request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period which is an additional forty-five (45) days. We will deliver our response to electronically at the email address in your request. All disclosures we provide will only cover the twelve (12) month period preceding the verifiable request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable.

We do not charge a fee to process or respond to your verifiable data subject request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


Notice of Financial Incentive

We offer our customers a promotion code that provides a one-time discount on a purchase. We may also provide other programs, such as sweepstakes, contest, or other similar promotional campaigns (collectively, the “Programs”). When you sign up for one of these Programs, we typically ask you to provide your name and contact information (such as email and/or phone number). Because our Programs involve the collection of personal information, they might be interpreted as a “financial incentive” program under California law. The value of your personal information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable Program, less the expense related to offering those products, services, and benefits to Program participants.

  1. Communicating With Us

If you have any questions or complaints related to our practices with respect to the collection, use, or disclosure of personal information, or if you would like to update your information, please contact us at americas@marianila.com

  1. Updates to the Privacy Policy

It is our intent to post any changes we make to our Privacy Policy at the top of this page, with a notice that it has been updated on our main homepage. If we make material changes to how we treat your personal information, we will notify you through a notice on the homepage. The date that this Privacy Policy was last revised is listed at the top of the page. You are responsible for visiting our website and this Privacy Policy to check for any changes.