Get to know: Purifying Cleanse Shampoo Get to know: Purifying Cleanse Shampoo

GET TO KNOW: PURIFYING CLEANSE SHAMPOO

A deep cleansing shampoo that removes build up and residue on the hair with focus on the lengths. With its pH level of 8-9 it is the perfect option when in need of a proper cleanse. Use it as part of a deep cleansing routine or before any treatment, in salon or at home.

Purifying Cleanse Shampoo does not only target the lengths, but contains active ingredients for the scalp as well. A mix of AHA, Aloe Vera extract and Peppermint extract help to moisturize and calm irritated scalps, while giving a gentle peel with a refreshingly cooling sensation, ensuring a fresh and well-balanced scalp.

Apply the shampoo in wet hair twice and massage carefully trough the scalp. Make sure the foam is reaching all the lengths, but do not scrub it. Let the shampoo process for a longer time if you need a more intense cleanse. Use the Scalp Brush to maximize the cleansing treatment. Use any masque or treatment and conditioner of choice from Maria Nila after to make sure to boost the hair.

Clients who needs help with lifeless and flat hair, brassy colour or uses a lot of styling products, are clients who needs the Purifying Cleanse Shampoo in their routine. Do not use on hair extensions.

This shampoo is sulfate & silicone free.

Purifying Cleanse is available in 350 ml and 1000 ml.

Deep Cleansing Hair Care Routine Deep Cleansing Hair Care Routine

DEEP CLEANSING HAIR CARE ROUTINE

Purifying Cleanse is friends with everyone. To add a deeper cleanse in the routine, regardless of which care collection is used, can make all the difference. Use the Purifying Cleanse Shampoo when needed and give your client a reset. This will boost everything from volume, moisture, hair & scalp health.

Head & Hair Heal – When having a client using the Head & Hair Heal collection, it is perfect to add Purifying Cleanse Shampoo to the routine for a deeper cleanse between regular washes. Use Purifying Cleanse Shampoo before continuing with the Head & Heal routine to maximize the result of a clean and healthy scalp.

Sheer Silver – Use Purifying Cleanse Shampoo occasionally to rinse build up from both products and pigments. This is crucial to keep a shiny and cool hair. When using the Sheer Silver collection after a cleanse the result will be more visible for your client.

Coils & Curls – When using the Co-Wash in your washing routine, the hair needs a proper cleanse every now and then. For some hair, this is once each month and for some it is every other week. After doing the cleanse, take the opportunity to let the Coils & Curls Treatment process for a few extra minutes to boost your curls with moisture.

Tips for professionals

– Inspire your clients to reset their hair. To have a fresh and clean scalp is crucial for avoiding itchiness, scalp problems and to maintain a natural hair growth.

– Sell the Purifying Cleanse together with our Scalp Brush to maximize the cleansing treatment.

– Make sure to share needed information when selling Purifying Cleanse, when to cleanse, how often and why.

PREPARE FOR PERM

Before a perm service, we need to do a proper deep cleanse and prepare the hair for the upcoming treatment. When cleansing the lengths with Purifying Cleanse Shampoo we will create a fresh and even canvas and have the best starting position to create even and bouncy curls.

Use the Purifying Cleanse Shampoo twice before your perm. If your client has a lot of build-ups and uses a lot of styling products apply the shampoo and let it process a few minutes before rinsing. This will maximize your cleanse.

Since Purifying Cleanse Shampoo is sulfate free, this is the perfect shampoo to use before your perm.