sun bleached hair sun bleached hair

Sun bleached hair? Here’s how to bring back the cool

Sun bleached hair might sound like a summer dream, but in reality, it often leaves your hair feeling dry, brittle, and far too brassy. The good news? With the right care and a few expert tricks, it’s totally possible to restore softness and keep your hair shining bright.

What actually happens when the sun hits your hair

When your hair is exposed to the sun, it goes through a natural lightening process called oxidation. This breaks down your color pigments, especially after bleaching, and brings out warm undertones like yellow or orange. Even if your hair started out icy blonde, UV rays can fade those cooler shades surprisingly fast.

The result is hair that might look uneven, feel dehydrated, and lack the fresh, bright tone you love. That’s why sun care isn’t just for your skin—your hair deserves the same protection and attention.

How to restore tone and hydration the gentle way

If your blonde is turning golden in all the wrong ways, the first step is to bring back moisture. After time in the sun, hair can feel rough or porous. A deeply nourishing hair mask helps repair and rehydrate your strands from the inside out—like the Luminous Colour Masque or Luminous Colour Booster Masque for an extra boost.

Once your hair is feeling softer and stronger, it’s time to gently tone. Violet-pigmented products like our silver shampoo are perfect for this. They neutralize yellow and brassy tones without damaging your hair. For best results, follow up with a silver conditioner or an intensive silver mask or booster mask to lock in that cool, clean finish.

How to protect your hair from future damage

The best way to keep your hair from turning brassy again? Protection. Using acolor protecting products is one of the easiest ways to shield your strands from the sun’s effects.

We also love practical habits like wearing a hat or scarf during peak sun hours and avoiding heat styling when your hair is already stressed from UV exposure. Your hair will thank you with lasting color and shine.

What if you actually want sun bleached hair?

We get it—there’s something about that naturally lightened, sunkissed blonde that just feels like summer. If you're after that look, there’s a way to get it without damaging your hair. Ask your stylist for soft highlights or balayage to mimic the effect of sun exposure—then enhance it at home. Our Colour Refresh masks, like Sand or Pearl Silver, are perfect for adding that soft, beachy tone. 

Keep your color in the sun

To keep your color cool and your hair healthy, try working these steps into your weekly routine:

  • Use violet-pigmented shampoo 1–2 times a week
  • Deep condition with a silver mask when your hair needs extra love
  • Apply heat protection when using hot tools, especially in summer
  • Avoid overwashing—stick to color-safe, gentle cleansing
  • Cover your hair in strong sunlight whenever possible

Taking care of sun bleached hair doesn’t have to be complicated. With the right products and a little guidance, you can keep your blonde looking fresh, cool, and totally you—at home or at the salon.

Explore our full Sheer Silver collection to bring your blonde back to life.